About The Digital Laneway

You know the feeling when you visit somewhere for the first time. Someone lets you know of an awesome little gem away from the main tourist strip.

The best finds are found in unassuming places tucked away in a beautiful laneway. In Paris, a hotel concierge directs me to one of the best restaurants I’ve ever been too. In Barcelona, the tastiest tapas will be found down a side street, and grabbing a coffee in Melbourne isn’t complete without a laneway visit.

It’s this feeling that inspired our name – The Digital Laneway. You’ll find us on the main road of the digital highway (the first page of Google) because SEO is our jam. But our reputation really shines when clients recommend us to others.

Our values are focused on invoking the feeling that you’ve found a slice of awesomeness. Where you’ll experience honest, friendly and world-class service for all your digital marketing needs.

Our values





knowledge sharing


Everyone is welcome

Everyone is welcome. We’re an inclusive crowd, proud of the sense of belonging we infuse. Diversity brings us together to learn and grow. Every individual, whether it be staff member, contractor or client, is respected, supported and appreciated for their unique contribution, diverse talents and for being themselves.

Diversity and inclusion are vital to the success of The Digital Laneway. We work with people from all backgrounds, beliefs and experiences. We believe everyone should have the freedom to be themselves and be valued for their differences. It’s what makes our world go around.

We provide an inclusive environment regardless of gender, gender identity, race, age, health status, national origin, relationship status, sexual orientation, disability, ethnicity, socioeconomic status, and religion.

Meet the team

Cath Fowler

Cath Fowler


Cath has been working in marketing since dial-up internet was the norm and MySpace was the only social media platform (that’s more than 15 years now).

She is an SEO consultant, website designer and copywriter who helps businesses get found and look good online. Using SEO smarts and compelling copy she will establish your brand as the leader in your local area or industry. She loves working with businesses of all kinds to help the little guys compete on the big stage.

Degree-qualified in marketing and economics, she’s got the perfect mix between creativity and analytics to ensure your digital marketing campaigns get results.

She is a Certified Practising Marketer (CPM) from the Australian Marketing Institute – the peak professional benchmark for Marketers in the Asia-Pacific region.

Cath is passionate about collaboration over competition and sharing the message that businesses can boom beyond the city limits. She’s the co-host of the Talking Business Australia podcast – sharing the unique stories of the amazing businesses in regional Australia.

Ella Scott

Ella Scott

Digital Marketing Specialist

Ella has recently moved to Coffs Harbour from Tauranga, New Zealand.

She has a Bachelor of Communications with a double major in Marketing and Public Relations from the University of Waikato.

Ella is a valued member of our team as a web designer, copywriter and social media specialist.

Joanne maher

Joanne maher

Marketing Assistant

Joanne helps to keep The Digital Laneway team on track and organised. She’s always on top of getting work done, which comes as no surprise as she has over 15 years of experience as an administration professional.

She has a passion for training and development, events and organisation not just at work but in the home environment too.  She has worked across a range of industries including Financial Services, Legal and Marketing. 

Originally from New Zealand, Joanne has lived in Australia for the past 19 years and her family now calls the beautiful Mid North Coast home.

Sue-Ellen Horton

Sue-Ellen Horton


Sue-Ellen hails from Port Stephens and is a bit of a movie buff.

She’s also an experienced freelance copywriter, specialising in insurance and finance (when she’s not watching and writing about movies).

Having worked in the insurance and finance industries on and off for the last 30 years, she’s seen it all. Interest rates rise and fall, world economies pushed to the brink and new companies emerging to challenge the status quo.

And sure, insurance and finance can be a bit complicated and dull, but Sue-Ellen knows how to put the fun into finance and the interesting into insurance.

In fact, she can transform any words into irresistible copy. You’ll love it. Your clients will love it (and they’ll love you!)

The Digital Laneway team acknowledge, honour and pay respects to Gumbaynggirr country, culture and people. We give thanks to the traditional owners of the land on which we live and work. We recognise their continuing connection to land, waters, and community, and pay our respects to them and their cultures; and to elders past, present, and emerging. 

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