marketing strategy

Every business needs an effective marketing strategy to reach their full potential.

We work together with you to prepare a marketing strategy that will not only reach your target audience but connect with them in a way that elevates your business.

Marketing strategy

Not knowing where to spend your time and energy on promoting your business can leave you asking “Does marketing actually works?”

The marketing strategy we create together will serve as a road map to help guide you in almost all your business decisions.

Determining your goals and objectives as an organisation are the first fundamental steps to creating your marketing plan.

It then comes down to understanding your customer’s motivations and needs. Realising the importance of customer experience and creating added value to attract to new customers are both points that will drive growth.

Whether you need a comprehensive marketing plan written for you to follow or just help with certain aspects of your strategy, we can help.

We can help you to:

Increase your sales

Acquire new customers

Improve the customer experience

Define your brand values


Create a marketing plan

Working with Cath was a truly refreshing experience…. she’s open to ideas, honest in her dealing with her partners and incredibly collaborative. She knows what works for her customers and has a clear vision for what she’s looking for creatively. She’s highly strategic and manages senior stakeholders with ease.

Suzanne Donovan

Owner, Ogilvy

The Digital Laneway team acknowledge, honour and pay respects to Gumbaynggirr country, culture and people. We give thanks to the traditional owners of the land on which we live and work. We recognise their continuing connection to land, waters, and community, and pay our respects to them and their cultures; and to elders past, present, and emerging. 

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